According to PayNXT360, the loyalty market in United States is expected to grow by 17.3% annually, reaching US$34,060.0 million by 2026. The loyalty market in the country has experienced robust growt...
According to PayNXT360, the loyalty market in United States is expected to grow by 17.3% annually, reaching US$34,060.0 million by 2026. The loyalty market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 18.7%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.7% from 2026 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2025 value of US$29,045.2 million to approximately US$61,047.7 million. Key Trends and Drivers Retailers are turning loyalty into paid membership ecosystems, not just points programs • In the United States, large retailers are increasingly positioning loyalty as an operating platform that combines free rewards, paid delivery benefits, co-branded cards, marketplace access, retail media, and personalized offers. Target’s 2025 Annual Report describes Target Circle as a multi-layered loyalty program covering free membership, Target Circle Card benefits, and paid Target Circle 360 membership with same-day delivery, shipping, extended returns, and exclusive deals. Walmart’s latest quarterly filing also shows the same direction, with Walmart+ membership fee income growing at a double-digit rate, making paid membership a more visible part of retail loyalty economics. • The main driver is the need to protect trip frequency and basket size as U.S. consumers remain selective on discretionary purchases. Retailers are using paid loyalty to make delivery, pickup, exclusive offers, card-linked discounts, and personalized discovery part of a single retention model. Target’s management specifically links loyalty to more trips, larger baskets, personalization, marketplace expansion, and retail media, while Walmart’s filing points to membership fee growth as part of U.S. segment performance. • This trend is likely to intensify, but with clearer separation between free loyalty and paid membership. Free programs will remain important for reach and personalization, while paid tiers will be used to deepen engagement among higher-frequency households. The market impact will be a shift from “earn-and-burn” rewards to loyalty programs that influence delivery choice, payment choice, marketplace usage, and retail media monetization. Restaurant and coffee loyalty is being rebuilt around frequency recovery and tiered personalization • Quick-service restaurants and coffee chains in the United States are refreshing loyalty programs to rebuild visit frequency rather than only reward accumulated spend. Starbucks announced in January 2026 that Starbucks Rewards would move to Green, Gold, and Reserve levels, with status based on 2025 membership activity and added member perks. McDonald’s also reported that loyalty remains a core digital growth lever, with systemwide sales to loyalty members increasing in 2025 and 90-day active loyalty users rising across its loyalty markets. • The driver is softer traffic in parts of the U.S. foodservice and the need to make app-based engagement more valuable. Starbucks’ U.S. rewards members drove nearly 60% of U.S. company-operated revenue in fiscal 2025, making the program central to transaction recovery and personalized engagement. McDonald’s has also highlighted that U.S. customers joining MyMcDonald’s Rewards more than double their visits in the first year, showing why loyalty is being treated as a frequency engine rather than a passive points account. • The trend is likely to intensify as restaurants use loyalty apps to combine offers, ordering, payments, personalization, and limited-time engagement. The most important change will be greater segmentation: brands will offer different benefits to light, frequent, and high-value members rather than using one uniform points structure. Programs that fail to improve perceived value may see slower engagement, especially if consumers become more selective with foodservice spending. Travel loyalty is becoming more card-linked and revenue-led, while low-fare rewards are being tightened • U.S. airline loyalty programs are moving further toward co-branded card economics and spend-based customer value. United’s 2026 MileagePlus changes give stronger earning advantages to co-branded cardholders while reducing mileage earning for some non-cardholders and basic economy travelers. Delta’s 2025 Form 10-K shows the financial importance of this model, reporting American Express remuneration related to SkyMiles of $8.2 billion in 2025, up approximately 11% from 2024. • The driver is that airline loyalty has become a financial and customer segmentation tool, not only a reward for flying. Co-branded cards allow airlines to monetize everyday spending, while airlines use fare class, card ownership, and elite status to prioritize the most profitable customers. At the same time, U.S. travel demand has normalized after the post-pandemic rebound, making loyalty economics more important for margin stability and repeat purchase behavior. • This trend is likely to intensify, but with greater scrutiny from customers and regulators if perceived devaluation continues. Airlines will keep using loyalty to support card acquisition, premium travel, and ancillary revenue, while low-fare travelers may receive fewer benefits unless they hold co-branded products. The risk is that loyalty programs become more profitable but less broadly attractive, especially for occasional travelers. Bank, card, and wallet-linked rewards are becoming merchant acquisition channels • In the United States, loyalty is increasingly moving into bank apps, card-linked offers, and digital wallets. The CFPB’s 2025 Consumer Credit Card Market report notes that rewards cards accounted for 92% of general-purpose card spending in 2023 and 2024, and that major issuers are expanding card-linked offers where merchant rewards are delivered as personalized digital offers, often as statement credits. Chase Media Solutions reports that Chase Offers drove $11.2 billion in spend to participating merchants in 2025, showing how card-linked rewards are becoming a merchant marketing channel. • The driver is the convergence of payments, first-party transaction data, and merchant retention economics. As retailers face higher customer acquisition costs and weaker third-party targeting signals, banks and wallets can offer merchants access to verified spend behavior and closed-loop attribution. PayPal’s U.S. rewards experience also illustrates this shift: customers can find offers, track PayPal Rewards points in the app, and redeem rewards at checkout or into a PayPal balance. • This trend is likely to intensify as loyalty budgets shift from standalone rewards platforms toward payment-linked ecosystems. Banks, card issuers, wallets, and merchant networks will compete for loyalty relevance by offering personalized offers at the moment of payment or pre-purchase discovery. The market impact will be a stronger overlap between loyalty, retail media, and financial services rewards, but also higher expectations around transparency, offer targeting, and consumer control over reward terms. Competitive Landscape Competition is expected to intensify over the next 2–4 years as loyalty becomes more closely tied to first-party customer relationships, retail media monetization, app usage, and payment-linked rewards. Retailers will continue using loyalty to defend repeat shopping and delivery economics, while airlines and banks will compete through co-branded rewards and everyday-spend capture. The landscape is likely to consolidate around scaled ecosystems with strong data, payment reach, and partner networks, while smaller programs will need sharper value propositions or platform partnerships to remain relevant. Current State of the Market • The U.S. loyalty program market is highly competitive and increasingly shaped by large ecosystems rather than standalone rewards schemes. Competition is led by retailers, airlines, hotels, banks, card issuers, digital wallets, and app-based foodservice brands. Retailers such as Walmart and Target are using loyalty to connect membership, delivery, retail media, payment products, and personalized offers, while banks and card issuers are turning rewards into merchant-funded offer platforms. Airline and hotel loyalty remain important, but competitive advantage is shifting toward programs that can influence everyday spending, app engagement, and payment behavior beyond the core purchase occasion. Key Players and New Entrants • Key players include Walmart+, Target Circle, Amazon Prime, Kroger loyalty programs, Starbucks Rewards, McDonald’s Rewards, Delta SkyMiles, United MileagePlus, Marriott Bonvoy, Hilton Honors, Chase Ultimate Rewards, American Express Membership Rewards, PayPal Rewards, Apple Wallet-linked offers, and merchant-funded card-linked platforms. The market is also shaped by loyalty technology and engagement platforms such as Salesforce, Oracle, and Mastercard-linked rewards infrastructure. Rather than new standalone entrants, recent competition is coming from adjacent players expanding loyalty roles, especially payment networks, wallets, retail media platforms, and banks using transaction-level targeting. Recent Launches, Partnerships, Mergers, and Acquisitions • Recent developments show competition moving toward tiering, card linkage, and paid membership. Starbucks launched a reimagined U.S. Starbucks Rewards structure in March 2026 with Green, Gold, and Reserve levels. United updated MileagePlus in 2026 to increase benefits for co-branded cardholders while reducing mileage earning for some non-cardholders and basic-economy travelers. In financial services, the CFPB’s 2025 credit card report highlights the growing use of card-linked offers, where issuers and merchants deliver personalized rewards and statement-credit offers through card platforms. This report provides a detailed data-centric analysis of the loyalty industry in United States, offering comprehensive coverage of loyalty schemes, loyalty platforms, program structures, and market dynamics. It covers more than 100 KPIs, including loyalty spend value, breakage rate, penetration rate, program segmentation, and channel-level adoption. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in United States, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • United States Retail Sector Market Context -- United States Retail Industry Market Size, 2021-2030 -- United States Ecommerce Market Size, 2021-2030 -- United States POS Market Size Trend Analysis, 2021-2030 • United States Loyalty Spend Market Size and Growth Dynamics -- United States Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- United States Loyalty Spend Share by Functional Domains, 2021-2030 -- United States Loyalty Spend by Loyalty Schemes, 2021-2030 -- United States Loyalty Spend by Loyalty Platforms, 2021-2030 • United States Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • United States Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • United States Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • United States Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • United States Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • United States Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • United States Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • United States Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • United States Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • United States Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • United States Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • United States Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • United States Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • United States Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • United States Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • United States Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Loyalty Program Penetration (% of Retail Sales under Loyalty) -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Loyalty Market Intelligence: Gain a complete view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms. The databook also includes retail context indicators to help benchmark market scale, structure, maturity, and growth dynamics. This enables users to understand not only the size of the opportunity, but also how loyalty value is distributed across the broader ecosystem. • Granular Loyalty Spend and Program Type Coverage: Analyze loyalty spend across a wide range of loyalty schemes and platform-led models, supported by structured segmentation across key program types. Coverage includes point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats. This helps identify which loyalty models are gaining traction and how program structures are evolving across markets. • Channel, Sector, and Execution-Level Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, with further visibility across major sectors such as Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment. Dedicated sector × channel views help users compare execution models and assess where loyalty engagement is strongest across physical, digital, and mobile environments. • Program Structure, Participation, and Embedded Loyalty Analysis: Understand how loyalty schemes differ by business model, accessibility, consumer type, and membership format. The dataset covers seller-driven vs. payment-instrument-driven models, card-based vs. digital programs, B2B vs. B2C participation, and free, premium, and free+premium membership types. It also tracks embedded vs. non-embedded loyalty and emerging mechanisms, including AI-driven and blockchain-driven loyalty spend where captured. • Loyalty Platform Spend and Vendor Benchmarking: Benchmark loyalty platform economics across software use cases, partner models, deployment choices, and offering mix. Coverage includes analytics/AI-driven platforms, loyalty management platforms, in-house vs. third-party solutions, cloud vs. on-premise deployment, and software vs. services models. The dataset also supports comparison of custom-built and off-the-shelf loyalty platform approaches. • Consumer, KPI, and Decision-Ready Databook Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration, primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. With historical and forecast coverage through 2030 and 100+ KPIs, the databook is designed for direct use in market models, strategic planning, competitive benchmarking, and executive presentations.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. United States Retail Sector Market Size Trend Analysis 2.1 United States Retail Industry Market Size, 2021-2030 2.2 United States Ecommerce Market Size, 2021-2030 2.3 United States POS Market Size Trend Analysis, 2021-2030 3. United States Loyalty Spend Market Size and Future Growth Dynamics 3.1 United States Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 United States Loyalty Spend Share by Functional Domains, 2021-2030 3.4 United States Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 United States Loyalty Spend by Loyalty Platforms, 2021-2030 4. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 United States Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 United States Spend by Point-based Loyalty Program, 2021-2030 4.3 United States Spend by Tiered Loyalty Program, 2021-2030 4.4 United States Spend by Mission-driven Loyalty Program, 2021-2030 4.5 United States Spend by Spend-based Loyalty Program, 2021-2030 4.6 United States Spend by Gaming Loyalty Program, 2021-2030 4.7 United States Spend by Free Perks Loyalty Program, 2021-2030 4.8 United States Spend by Subscription Loyalty Program, 2021-2030 4.9 United States Spend by Community Loyalty Program, 2021-2030 4.10 United States Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 United States Spend by Paid Loyalty Program, 2021-2030 4.12 United States Spend by Cashback Loyalty Program, 2021-2030 5. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 United States Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 United States Loyalty Spend by In-Store, 2021-2030 5.3 United States Loyalty Spend by Online, 2021-2030 5.4 United States Loyalty Spend by Mobile, 2021-2030 6. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 United States Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 United States Loyalty Spend by Seller Driven, 2021-2030 6.3 United States Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 United States Loyalty Spend by Other Segment, 2021-2030 7. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 United States Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 United States Loyalty Schemes Spend in Retail, 2021-2030 7.3 United States Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 United States Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 United States Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 United States Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 United States Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 United States Loyalty Schemes Spend in Other, 2021-2030 8. United States Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 United States Online Loyalty Spend in Retail Segment, 2021-2030 8.2 United States Online Loyalty Spend in Financial Services, 2021-2030 8.3 United States Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 United States Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 United States Online Loyalty Spend in Telecoms, 2021-2030 8.7 United States Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 United States Online Loyalty Spend in Other Segment, 2021-2030 9. United States In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 United States In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 United States In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 United States In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 United States In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 United States In-store Loyalty Spend in Other Sector, 2021-2030 10. United States Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 United States Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 United States Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 United States Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 United States Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 United States Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 United States Mobile App Loyalty Spend in Other Segment, 2021-2030 11. United States Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 United States Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 United States Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 United States Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 United States Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 United States Loyalty Retail Schemes Spend by Other, 2021-2030 12. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 United States Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 United States Loyalty Spend by Card Based Access, 2021-2030 12.3 United States Loyalty Spend by Digital Access, 2021-2030 13. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 United States Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 United States Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 United States Loyalty Spend by B2C Consumers, 2021-2030 14. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 United States Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 United States Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 United States Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 United States Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 United States Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 United States Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. United States Loyalty Spend Share by use of AI, 2021-2030 16.1 United States Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 United States Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 United States Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 United States Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 United States Loyalty Software Platform Spend by Management Platform, 2021-2030 18. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 United States Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 United States Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 United States Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 United States Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 United States Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. United States Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 United States Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 United States Loyalty Spend by Software, 2021-2030 20.3 United States Loyalty Spend by Services, 2021-2030 21. United States Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 United States Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 United States Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 United States Loyalty Spend Share by Age Group, 2025 22.2 United States Loyalty Spend Share by Income Level, 2025 22.3 United States Loyalty Spend Share by Gender, 2025 23. United States Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 United States Loyalty Program Penetration (% of Retail Sales under Loyalty), 2025 23.2 United States Primary Loyalty Motivation Split Analysis, 2025 23.3 United States Loyalty Program Breakage Rate Analysis, 2025 23.4 United States Loyalty Program Enrollment Channel Mix Analysis, 2025 23.5 United States Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: United States Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: United States Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: United States POS Market Size (US$ Billion), 2021-2030 Table 4: United States Total Loyalty Spend (US$ Million), 2021-2030 Table 5: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: United States Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: United States Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: United States Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: United States Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: United States Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: United States Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: United States Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: United States Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: United States Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: United States Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: United States Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: United States Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: United States Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: United States Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: United States Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: United States Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: United States Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: United States Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: United States Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: United States Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: United States Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: United States Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: United States In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: United States Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: United States Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: United States Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: United States Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: United States Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: United States Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: United States Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: United States Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: United States Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: United States Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: United States Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: United States Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: United States Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: United States Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: United States Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: United States POS Market Size (US$ Billion), 2021-2030 Figure 5: United States Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: United States Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: United States Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: United States Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: United States Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: United States Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: United States Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: United States Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: United States Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: United States Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: United States Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: United States Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: United States Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: United States Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: United States Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: United States Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: United States Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: United States Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: United States Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: United States Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: United States Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: United States Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: United States Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: United States Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: United States Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: United States Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: United States Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: United States Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: United States Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: United States In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: United States In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: United States Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: United States Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: United States Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: United States Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: United States Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: United States Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: United States Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: United States Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: United States Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: United States Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: United States Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: United States Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: United States Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: United States Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: United States Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: United States Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: United States Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: United States Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: United States Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: United States Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: United States Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: United States Loyalty Spend Share by Age Group (%), 2025 Figure 102: United States Loyalty Spend Share by Income Level (%), 2025 Figure 103: United States Loyalty Spend Share by Gender (%), 2025 Figure 104: United States Loyalty Program Penetration- % of Retail Sales under Loyalty (%), 2025 Figure 105: United States Primary Loyalty Motivation Split Analysis (%), 2025 Figure 106: United States Loyalty Program Breakage Rate Analysis (%), 2025 Figure 107: United States Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 108: United States Embedded Loyalty Penetration by Channel (%), 2025
Contact us on live chat or fill out a form with your enquiry
