According to PayNXT360, the loyalty market in United States is expected to grow by 16.6% annually, reaching US$25,999.4 million by 2025. The loyalty market in the country has experienced robust growt...
According to PayNXT360, the loyalty market in United States is expected to grow by 16.6% annually, reaching US$25,999.4 million by 2025. The loyalty market in the country has experienced robust growth during 2021-2024, achieving a CAGR of 18.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 14.2% from 2025 to 2030. By the end of 2030, the loyalty market is projected to expand from its 2024 value of US$22,305.5 million to approximately US$44,253.6 million. Key Trends and Drivers Shaping Loyalty Programs in the United States The US loyalty program market is evolving toward models that emphasize continuous value, omnichannel consistency, and personalized engagement. Loyalty is increasingly used as a structural element of customer relationships rather than a promotional overlay, with retailers and service providers aligning programs closely with broader commerce and fulfillment strategies. Over the coming years, loyalty in the United States is expected to remain a central mechanism for managing customer engagement in a competitive and mature consumer market. 1) Loyalty Is Shifting From Points Accumulation to Ongoing Value Exchange In the United States, loyalty programs are increasingly structured around continuous value delivery rather than episodic points redemption. Retailers and service providers are emphasizing benefits such as access, convenience, and bundled services alongside traditional rewards. Amazon continues to position Prime as a loyalty construct built on shipping, content, and service access rather than transactional rewards, while Walmart has expanded Walmart+ as a membership-based engagement layer tied to retail, fuel, and fulfillment benefits. The US retail and e-commerce environment is mature and highly competitive, with limited differentiation available through price alone. As consumers manage multiple brand relationships simultaneously, companies are prioritizing loyalty structures that embed themselves into everyday consumption patterns, reducing churn through ongoing utility rather than delayed rewards. Value-based loyalty models are expected to become more prevalent, particularly among large retailers and platforms seeking predictable engagement. Traditional points-only programs are likely to remain, but with reduced strategic emphasis unless supported by broader value propositions. 2) Retailers Are Using Loyalty to Support Omnichannel Consistency US loyalty programs are being used to align online and offline customer interactions under a single engagement framework. Large retailers such as Target link loyalty benefits across stores, apps, and fulfillment options, while grocery and specialty retailers increasingly connect in-store purchases to digital accounts for consistent recognition and engagement. The US retail sector has normalized omnichannel behaviors, with consumers expecting continuity across physical stores, websites, and mobile apps. Loyalty programs provide a practical mechanism to unify identity and engagement across these touchpoints, particularly as buy-online-pickup-in-store and same-day delivery models expand. Loyalty-driven omnichannel alignment is expected to remain a priority, especially for retailers with large store networks. Programs that fail to integrate physical and digital interactions risk becoming peripheral to the customer relationship. 3) Personalization Is Becoming Central to Loyalty Engagement US loyalty programs are placing greater emphasis on individualized engagement, using customer behavior to tailor offers, communications, and program structures. Brands such as Starbucks continue to refine app-based loyalty engagement, adjusting incentives and messaging based on usage patterns rather than static tiers. Advances in customer data platforms and analytics, combined with competitive pressure in retail and foodservice, have made personalized engagement a core expectation. At the same time, evolving privacy standards and consumer scrutiny are shaping how personalization is executed, favoring relevance over volume. Personalization is expected to deepen, but within more transparent and controlled frameworks. Loyalty differentiation will rely increasingly on contextual relevance rather than frequency of promotions. 4) Coalition and Partnership-Based Loyalty Is Gaining Renewed Attention US brands are revisiting partnership-led loyalty models to extend reach without fully owning customer acquisition. Financial institutions and travel-linked programs remain prominent, while retailers explore collaborations that allow points or benefits to be earned and redeemed across multiple brands. Programs linked to payment instruments and travel ecosystems continue to demonstrate the viability of shared loyalty value. Rising customer acquisition costs and fragmented media environments have increased interest in shared engagement models. Partnerships allow brands to remain present across consumer journeys without building end-to-end loyalty infrastructure independently. Coalition-based loyalty is expected to expand selectively, particularly where partners can align on customer segments and redemption relevance. However, execution complexity is likely to limit widespread adoption beyond well-defined ecosystems. 5) Subscription-Led Loyalty Is Extending Beyond Digital-Native Brands Subscription-style loyalty models are increasingly adopted by traditional US retailers and service providers. Beyond e-commerce, sectors such as grocery, fuel, and hospitality are using paid loyalty structures to reinforce frequency and share of wallet. US consumers are familiar with subscription relationships across media, software, and retail. For businesses, subscription-led loyalty offers clearer engagement economics and supports long-term planning amid fluctuating consumer demand. Subscription-based loyalty is expected to continue expanding, though brands will need to balance pricing, benefits, and renewal friction to sustain participation. Competitive Landscape of Loyalty Programs in the United States The United States loyalty program market is characterized by high competitive intensity, brand-led ownership, and continuous evolution in execution models. Large retailers, platforms, and financial institutions anchor the landscape, while technology providers shape how loyalty is delivered and scaled. Regulatory scrutiny around data and subscriptions is influencing program governance, but not dampening competitive activity. Over the next few years, loyalty competition in the US is expected to remain focused on engagement depth, integration, and operational effectiveness rather than structural consolidation. • Competition Is Intensifying Around Customer Ownership and Engagement Depth The US loyalty program market is highly competitive and fragmented, with participation spanning retailers, financial institutions, travel providers, restaurants, and technology platforms. Unlike ecosystem-dominated markets, competition in the United States is defined by brand-level ownership of customer relationships, with loyalty programs acting as a primary engagement lever rather than a supporting feature. Most large consumer-facing companies operate proprietary loyalty programs, making loyalty a baseline expectation rather than a differentiator. As a result, competitive intensity is driven less by program presence and more by how effectively loyalty programs influence frequency, channel preference, and spend concentration. Companies are competing on program structure, benefit relevance, and integration with broader customer experiences. • Large Retailers and Platforms Anchor the Competitive Landscape Large retailers and consumer platforms continue to set the pace for loyalty innovation. Amazon anchors the market through Prime, positioning loyalty as an access and convenience construct rather than a rewards mechanism. Walmart competes through Walmart+, integrating loyalty with fulfillment, fuel discounts, and in-store benefits. In mass and specialty retail, Target leverages Target Circle to link pricing, promotions, and omnichannel engagement, while Starbucks continues to operate one of the most embedded app-led loyalty ecosystems in US foodservice. In travel and payments, American Express and Chase maintain strong loyalty positioning through card-linked rewards and partner ecosystems. • New Entrants Are Competing as Technology Enablers Rather Than Consumer Brands Emerging players and competitive roles New entrants in the US loyalty market are primarily technology and infrastructure providers rather than consumer-facing program operators. Companies such as Braze, Salesforce, and Klaviyo are competing to become the engagement layer underpinning loyalty execution across retail, ecommerce, and direct-to-consumer brands. These players differentiate through data integration, orchestration, and personalization capabilities, enabling brands to evolve loyalty programs without outsourcing customer ownership. Their competitive positioning is tied to enterprise adoption rather than consumer recognition. • Partnership Activity Is Expanding Loyalty Reach Across Ecosystems Recent partnerships and collaboration trends Partnership-led loyalty expansion remains an important competitive tool in the United States. Retailers, airlines, hotels, and financial institutions continue to form cross-industry partnerships that allow rewards to be earned and redeemed across multiple brands. Card-linked loyalty partnerships between retailers and payment networks remain prevalent, supporting shared value creation without full program consolidation. In parallel, retailers are partnering with last-mile delivery, fuel, and service providers to extend loyalty relevance beyond core retail transactions. These collaborations are typically structured as commercial partnerships rather than equity-based combinations. • M&A Activity Is Focused on Capability Acquisition Rather Than Scale Recent merger and acquisition dynamics Merger and acquisition activity in the US loyalty market over the past 12 months has focused primarily on acquiring capabilities in data, personalization, and customer engagement rather than consolidating loyalty brands. Acquisitions by enterprise software and marketing technology providers have been aimed at strengthening orchestration, analytics, and real-time engagement features that support loyalty execution. There has been limited acquisition activity involving large consumer loyalty programs, reflecting the strategic preference for organic development and brand-controlled evolution. • Regulatory Developments Are Influencing Loyalty Design and Governance Recent regulatory developments in the United States have centered on data privacy, consumer protection, and transparency. Ongoing enforcement of state-level privacy laws such as the California Consumer Privacy Act (CCPA) and subsequent amendments has influenced how loyalty programs collect, store, and use customer data. Regulators have continued to scrutinize consent practices, data-sharing arrangements, and the use of personal data in targeted engagement. Additionally, increased attention to subscription disclosures and auto-renewal practices has affected paid loyalty and membership programs, requiring clearer communication and cancellation processes. Competition Is Expected to Remain High but Structurally Stable The US loyalty market is expected to remain highly competitive but structurally stable. Most large brands will continue to operate proprietary programs, with competition focused on improving relevance, integration, and customer experience rather than market consolidation. Technology providers are expected to play a larger role in shaping execution standards, while partnerships will continue to supplement core programs. Differentiation is likely to depend on how effectively loyalty programs integrate with broader commerce, fulfillment, and service ecosystems. This report provides a detailed data-centric analysis of the loyalty industry in United States, offering comprehensive coverage of both overall and alternative lending markets. It covers more than 100+ KPIs, including spend value on loyalty schemes, loyalty breakage rate, and penetration rate. The report provides in-depth segmentation across the loyalty ecosystem, capturing loyalty spend value and breaking it down by core market dimensions. It classifies loyalty activity by program models (such as points, cashback, tiered, subscription, coalition, and gamified formats), membership structures, and execution channels (in-store, online, and mobile app), alongside embedded loyalty use cases integrated into payments, commerce, and platform ecosystems. The analysis further segments the market by industry verticals and assesses technology enablement, including AI-driven personalisation and emerging blockchain-led program mechanics. In addition, the dataset captures consumer demographics, enrolment pathways, and key program economics such as value accumulation, redemption, and breakage. Collectively, these datasets provide a comprehensive and quantifiable view of market size, structure, engagement behaviour, and value realisation dynamics within the loyalty market. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-centric analysis of the loyalty market in United States, with comprehensive coverage across retail-sector context, loyalty spend dynamics, and loyalty platform economics. Below is a summary of key market segments: • United States Retail Sector Market Context -- United States Retail Industry Market Size, 2021-2030 -- United States Ecommerce Market Size, 2021-2030 -- United States POS Market Size Trend Analysis, 2021-2030 • United States Loyalty Spend Market Size and Growth Dynamics -- United States Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 -- United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 -- United States Loyalty Spend Share by Functional Domains, 2021-2030 -- United States Loyalty Spend by Loyalty Schemes, 2021-2030 -- United States Loyalty Spend by Loyalty Platforms, 2021-2030 • United States Loyalty Schemes Spend Segmentation by Loyalty Program Type -- Point-based Loyalty Program -- Tiered Loyalty Program -- Mission-driven Loyalty Program -- Spend-based Loyalty Program -- Gaming Loyalty Program -- Free Perks Loyalty Program -- Subscription Loyalty Program -- Community Loyalty Program -- Refer a Friend Loyalty Program -- Paid Loyalty Program -- Cashback Loyalty Program • United States Loyalty Schemes Spend Segmentation by Channel -- In-Store -- Online -- Mobile • United States Loyalty Schemes Spend Segmentation by Business Model -- Seller Driven -- Payment Instrument Driven -- Other Segment • United States Loyalty Schemes Spend Segmentation by Key Sectors -- Retail -- Financial Services -- Healthcare & Wellness -- Restaurants & Food Delivery -- Travel & Hospitality (Cabs, Hotels, Airlines) -- Telecoms -- Media & Entertainment -- Other • Sector × Channel Views: Loyalty Schemes Spend by Key Sectors and Channels -- Online Loyalty Spend by Sector, 2021-2030 -- In-store Loyalty Spend by Sector, 2021-2030 -- Mobile App Loyalty Spend by Sector, 2021-2030 • United States Retail Sector Deep-Dive: Loyalty Schemes Spend by Retail Segment -- Diversified Retailers -- Department Stores -- Specialty Stores -- Supermarket and Convenience Store -- Other • United States Loyalty Schemes Spend Segmentation by Accessibility -- Card Based Access -- Digital Access • United States Loyalty Schemes Spend Segmentation by Consumer Type -- B2B Consumers -- B2C Consumers • United States Loyalty Schemes Spend Segmentation by Membership Type -- Free -- Free + Premium -- Premium • United States Loyalty Spend Split by Embedded vs. Non-Embedded Loyalty -- Embedded Loyalty Programs -- Non-Embedded Loyalty Programs • United States Loyalty Spend Split by Use of AI / Blockchain -- AI Driven Loyalty Program -- Blockchain Driven Loyalty Program • United States Loyalty Platform Spend Segmentation by Software Use Case -- Analytics and AI Driven -- Management Platform • United States Loyalty Platform Spend Segmentation by Vendor / Solution Partner -- In-house -- Third-Party Vendor • United States Loyalty Platform Spend Segmentation by Deployment -- Cloud -- On-Premise • United States Loyalty Platform Spend Segmentation by Offering -- Software -- Services -- Custom Built Platform vs. Off the Shelf Platform • United States Consumer Demographics & Behaviour (Loyalty Spend Share), 2025 -- Age Group -- Income Level -- Gender • United States Loyalty Program KPIs, Behavioral Metrics & Embedded, 2025 -- Primary Loyalty Motivation Split Analysis -- Loyalty Program Breakage Rate Analysis -- Loyalty Program Enrollment Channel Mix Analysis -- Embedded Loyalty Penetration by Channel
• Comprehensive Market Intelligence: Gain a comprehensive view of the loyalty market by quantifying total loyalty spend value and its composition across loyalty schemes and loyalty platforms, supported by retail context indicators to benchmark market scale, structure, and growth dynamics. • Granular Loyalty Spend Coverage: Analyze loyalty spend value across loyalty schemes and loyalty platforms, supported by structured segmentation across program types (e.g., point-based, tiered, cashback, subscription, community, gaming, mission-driven, paid, and referral-led formats). • Channel and Sector-Level Execution Insights: Evaluate how loyalty spend is distributed across in-store, online, and mobile channels, and across key verticals including Retail, Financial Services, Healthcare & Wellness, Restaurants & Food Delivery, Travel & Hospitality, Telecoms, and Media & Entertainment, with dedicated sector × channel views. • Program Structure and Participation Mix: Understand how loyalty schemes differ by business model (seller-driven vs. payment-instrument-driven), accessibility (card-based vs. digital), consumer type (B2B vs. B2C), and membership type (free, premium, and free+premium), enabling more precise program design and competitive benchmarking. • Embedded Loyalty and Emerging Mechanisms Tracking: Assess the evolution of embedded vs. non-embedded loyalty and track spend splits linked to program enablement, including AI-driven and blockchain-driven loyalty program spend where captured in the dataset. • Platform Spend and Vendor/Deployment Benchmarking: Benchmark loyalty platform economics by software use case (analytics/AI-driven vs. management platforms), solution partner model (in-house vs. third-party), deployment (cloud vs. on-premise), and offering mix (software vs. services; custom-built vs. off-the-shelf). • Consumer Demographics and Program KPI Lens: Access loyalty spend share by age, income, and gender, alongside decision-critical program KPIs such as loyalty penetration (% of retail sales under loyalty), primary motivation split, breakage rate, enrollment channel mix, and embedded loyalty penetration by channel. • Decision-Ready Databook Format with 100+ KPIs: Leverage a structured dataset with historical and forecast coverage through 2030, designed for direct integration into market models, strategic planning, and executive presentations by retailers, platforms, payment providers, technology vendors, and investors.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definitions 1.4 Disclaimer 2. United States Retail Sector Market Size Trend Analysis 2.1 United States Retail Industry Market Size, 2021-2030 2.2 United States Ecommerce Market Size, 2021-2030 2.3 United States POS Market Size Trend Analysis, 2021-2030 3. United States Loyalty Spend Market Size and Future Growth Dynamics 3.1 United States Loyalty Spend Market Size and Future Growth Dynamics, 2021-2030 3.2 United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2025 3.3 United States Loyalty Spend Share by Functional Domains, 2021-2030 3.4 United States Loyalty Spend by Loyalty Schemes, 2021-2030 3.5 United States Loyalty Spend by Loyalty Platforms, 2021-2030 4. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type 4.1 United States Loyalty Schemes Spend Share by Loyalty Program Type, 2025 4.2 United States Spend by Point-based Loyalty Program, 2021-2030 4.3 United States Spend by Tiered Loyalty Program, 2021-2030 4.4 United States Spend by Mission-driven Loyalty Program, 2021-2030 4.5 United States Spend by Spend-based Loyalty Program, 2021-2030 4.6 United States Spend by Gaming Loyalty Program, 2021-2030 4.7 United States Spend by Free Perks Loyalty Program, 2021-2030 4.8 United States Spend by Subscription Loyalty Program, 2021-2030 4.9 United States Spend by Community Loyalty Program, 2021-2030 4.10 United States Spend by Refer a Friend Loyalty Program, 2021-2030 4.11 United States Spend by Paid Loyalty Program, 2021-2030 4.12 United States Spend by Cashback Loyalty Program, 2021-2030 5. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel 5.1 United States Loyalty Schemes Spend Share by Channel, 2021-2030 5.2 United States Loyalty Spend by In-Store, 2021-2030 5.3 United States Loyalty Spend by Online, 2021-2030 5.4 United States Loyalty Spend by Mobile, 2021-2030 6. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model 6.1 United States Loyalty Schemes Spend Share by Business Model, 2021-2030 6.2 United States Loyalty Spend by Seller Driven, 2021-2030 6.3 United States Loyalty Spend by Payment Instrument Driven, 2021-2030 6.4 United States Loyalty Spend by Other Segment, 2021-2030 7. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 United States Loyalty Schemes Spend Share by Key Sectors, 2021-2030 7.2 United States Loyalty Schemes Spend in Retail, 2021-2030 7.3 United States Loyalty Schemes Spend in Financial Services, 2021-2030 7.4 United States Loyalty Schemes Spend in Healthcare & Wellness, 2021-2030 7.5 United States Loyalty Schemes Spend in Restaurants & Food Delivery, 2021-2030 7.6 United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 7.7 United States Loyalty Schemes Spend in Telecoms, 2021-2030 7.8 United States Loyalty Schemes Spend in Media & Entertainment, 2021-2030 7.9 United States Loyalty Schemes Spend in Other, 2021-2030 8. United States Loyalty Schemes Spend in Key Sectors by Online Channel, 2021-2030 8.1 United States Online Loyalty Spend in Retail Segment, 2021-2030 8.2 United States Online Loyalty Spend in Financial Services, 2021-2030 8.3 United States Online Loyalty Spend in Healthcare & Wellness, 2021-2030 8.4 United States Online Loyalty Spend in Restaurants & Food Delivery, 2021-2030 8.5 United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2021-2030 8.6 United States Online Loyalty Spend in Telecoms, 2021-2030 8.7 United States Online Loyalty Spend in Media & Entertainment, 2021-2030 8.8 United States Online Loyalty Spend in Other Segment, 2021-2030 9. United States In-store Loyalty Spend in Key Sectors, 2021-2030 9.1 United States In-store Loyalty Spend in Retail Segment, 2021-2030 9.2 United States In-store Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 9.3 United States In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 9.4 United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 9.5 United States In-store Loyalty Spend in Media & Entertainment Segment, 2021-2030 9.6 United States In-store Loyalty Spend in Other Sector, 2021-2030 10. United States Mobile App Loyalty Schemes Spend in Key Sectors, 2021-2030 10.1 United States Mobile App Loyalty Spend in Retail Segment, 2021-2030 10.2 United States Mobile App Loyalty Spend in Financial Services Segment, 2021-2030 10.3 United States Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2021-2030 10.4 United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2021-2030 10.5 United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2021-2030 10.6 United States Mobile App Loyalty Spend in Telecoms Segment, 2021-2030 10.7 United States Mobile App Loyalty Spend in Media & Entertainment Segment, 2021-2030 10.8 United States Mobile App Loyalty Spend in Other Segment, 2021-2030 11. United States Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics 11.1 United States Loyalty Schemes Spend Share by Retail Segments, 2021-2030 11.2 United States Loyalty Retail Schemes Spend by Diversified Retailers, 2021-2030 11.3 United States Loyalty Retail Schemes Spend by Department Stores, 2021-2030 11.4 United States Loyalty Retail Schemes Spend by Specialty Stores, 2021-2030 11.5 United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2021-2030 11.6 United States Loyalty Retail Schemes Spend by Other, 2021-2030 12. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility 12.1 United States Loyalty Schemes Spend Share by Accessibility, 2021-2030 12.2 United States Loyalty Spend by Card Based Access, 2021-2030 12.3 United States Loyalty Spend by Digital Access, 2021-2030 13. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type 13.1 United States Loyalty Schemes Spend Share by Consumer Type, 2021-2030 13.2 United States Loyalty Schemes Spend by B2B Consumers, 2021-2030 13.3 United States Loyalty Spend by B2C Consumers, 2021-2030 14. United States Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type 14.1 United States Loyalty Schemes Spend Share by Membership Type, 2021-2030 14.2 United States Loyalty Membership Type Schemes Spend by Free, 2021-2030 14.3 United States Loyalty Membership Type Schemes Spend by Free + Premium, 2021-2030 14.4 United States Loyalty Membership Type Schemes Spend by Premium, 2021-2030 15. United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty, 2021-2030 15.1 United States Loyalty Spend by Embedded Loyalty Programs, 2021-2030 15.2 United States Loyalty Spend by Non-Embedded Loyalty Programs, 2021-2030 16. United States Loyalty Spend Share by use of AI, 2021-2030 16.1 United States Loyalty Spend by AI Driven Loyalty Program, 2021-2030 16.2 United States Loyalty Spend by Blockchain Driven Loyalty Program, 2021-2030 17. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case 17.1 United States Loyalty Platform Spend Share by Software Use Case, 2021-2030 17.2 United States Loyalty Software Platform Spend by Analytics and AI Driven, 2021-2030 17.3 United States Loyalty Software Platform Spend by Management Platform, 2021-2030 18. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner 18.1 United States Loyalty Platform Spend Share by Vendor/ Solution Partner, 2021-2030 18.2 United States Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2021-2030 18.3 United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2021-2030 19. United States Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment 19.1 United States Loyalty Platform Spend Share by Deployment, 2021-2030 19.2 United States Loyalty Deployment Platform Spend by Cloud, 2021-2030 19.3 United States Loyalty Deployment Platform Spend by On-Premise, 2021-2030 20. United States Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services 20.1 United States Loyalty Spend Share by Software vs. Services, 2021-2030 20.2 United States Loyalty Spend by Software, 2021-2030 20.3 United States Loyalty Spend by Services, 2021-2030 21. United States Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms 21.1 United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2021-2030 21.2 United States Loyalty Software Platforms Spend by Custom Built Platform, 2021-2030 21.3 United States Loyalty Software Platforms Spend by Off the Shelf Platform, 2021-2030 22. United States Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour 22.1 United States Loyalty Spend Share by Age Group, 2025 22.2 United States Loyalty Spend Share by Income Level, 2025 22.3 United States Loyalty Spend Share by Gender, 2025 23. United States Loyalty Program- KPIs, Behavioral Metrics & Embedded 23.1 United States Primary Loyalty Motivation Split Analysis, 2025 23.2 United States Loyalty Program Breakage Rate Analysis, 2025 23.3 United States Loyalty Program Enrollment Channel Mix Analysis, 2025 23.4 United States Embedded Loyalty Penetration by Channel, 2025 24. Further Reading 24.1 About PayNXT360 24.2 Related Research
Table 1: United States Retail Industry Market Size (US$ Billion), 2021-2030 Table 2: United States Ecommerce Market Size (US$ Billion), 2021-2030 Table 3: United States POS Market Size (US$ Billion), 2021-2030 Table 4: United States Total Loyalty Spend (US$ Million), 2021-2030 Table 5: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Table 6: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Table 7: United States Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Table 8: United States Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Table 9: United States Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Table 10: United States Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Table 11: United States Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Table 12: United States Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Table 13: United States Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Table 14: United States Spend by Community Loyalty Program (US$ Million), 2021-2030 Table 15: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Table 16: United States Spend by Paid Loyalty Program (US$ Million), 2021-2030 Table 17: United States Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Table 18: United States Loyalty Spend by In-Store (US$ Million), 2021-2030 Table 19: United States Loyalty Spend by Online (US$ Million), 2021-2030 Table 20: United States Loyalty Spend by Mobile (US$ Million), 2021-2030 Table 21: United States Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Table 22: United States Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Table 23: United States Loyalty Spend by Other Segment (US$ Million), 2021-2030 Table 24: United States Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Table 25: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Table 26: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 27: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 28: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 29: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Table 30: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Table 31: United States Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Table 32: United States Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 33: United States Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Table 34: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Table 35: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Table 36: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Table 37: United States Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Table 38: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Table 39: United States Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 40: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 41: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 42: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 43: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 44: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 45: United States In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Table 46: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Table 47: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Table 48: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Table 49: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Table 50: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Table 51: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Table 52: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Table 53: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Table 54: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Table 55: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Table 56: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Table 57: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Table 58: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Table 59: United States Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Table 60: United States Loyalty Spend by Digital Access (US$ Million), 2021-2030 Table 61: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Table 62: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Table 63: United States Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Table 64: United States Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Table 65: United States Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Table 66: United States Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Table 67: United States Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 68: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Table 69: United States Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2021-2030 Table 70: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Table 71: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Table 72: United States Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Table 73: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Table 74: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Table 75: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Table 76: United States Loyalty Spend by Software (US$ Million), 2021-2030 Table 77: United States Loyalty Spend by Services (US$ Million), 2021-2030 Table 78: United States Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Table 79: United States Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030
Figure 1: PayNXT360’s Methodology Framework Figure 2: United States Retail Industry Market Size (US$ Billion), 2021-2030 Figure 3: United States Ecommerce Market Size (US$ Billion), 2021-2030 Figure 4: United States POS Market Size (US$ Billion), 2021-2030 Figure 5: United States Total Loyalty Spend (US$ Million), 2021-2030 Figure 6: United States Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2025 Figure 7: United States Loyalty Spend Share by Functional Domains (%), 2021-2030 Figure 8: United States Loyalty Spend by Loyalty Schemes (US$ Million), 2021-2030 Figure 9: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 10: United States Loyalty Schemes Spend Share by Loyalty Program Type (%), 2025 Figure 11: United States Spend by Point-based Loyalty Program (US$ Million), 2021-2030 Figure 12: United States Spend by Tiered Loyalty Program (US$ Million), 2021-2030 Figure 13: United States Spend by Mission-driven Loyalty Program (US$ Million), 2021-2030 Figure 14: United States Spend by Spend-based Loyalty Program (US$ Million), 2021-2030 Figure 15: United States Spend by Gaming Loyalty Program (US$ Million), 2021-2030 Figure 16: United States Spend by Free Perks Loyalty Program (US$ Million), 2021-2030 Figure 17: United States Spend by Subscription Loyalty Program (US$ Million), 2021-2030 Figure 18: United States Spend by Community Loyalty Program (US$ Million), 2021-2030 Figure 19: United States Spend by Refer a Friend Loyalty Program (US$ Million), 2021-2030 Figure 20: United States Spend by Paid Loyalty Program (US$ Million), 2021-2030 Figure 21: United States Spend by Cashback Loyalty Program (US$ Million), 2021-2030 Figure 22: United States Loyalty Schemes Spend Share by Channel (%), 2021-2030 Figure 23: United States Loyalty Spend by In-Store (US$ Million), 2021-2030 Figure 24: United States Loyalty Spend by Online (US$ Million), 2021-2030 Figure 25: United States Loyalty Spend by Mobile (US$ Million), 2021-2030 Figure 26: United States Loyalty Schemes Spend Share by Business Model (%), 2021-2030 Figure 27: United States Loyalty Spend by Seller Driven (US$ Million), 2021-2030 Figure 28: United States Loyalty Spend by Payment Instrument Driven (US$ Million), 2021-2030 Figure 29: United States Loyalty Spend by Other Segment (US$ Million), 2021-2030 Figure 30: United States Loyalty Schemes Spend Share by Key Sectors (%), 2021-2030 Figure 31: United States Loyalty Schemes Spend in Retail (US$ Million), 2021-2030 Figure 32: United States Loyalty Schemes Spend in Financial Services (US$ Million), 2021-2030 Figure 33: United States Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 34: United States Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 35: United States Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 36: United States Loyalty Schemes Spend in Telecoms (US$ Million), 2021-2030 Figure 37: United States Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 38: United States Loyalty Schemes Spend in Other (US$ Million), 2021-2030 Figure 39: United States Online Cashback Spend by Financial Services (US$ Million), 2021-2030 Figure 40: United States Online Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 41: United States Online Loyalty Spend in Financial Services (US$ Million), 2021-2030 Figure 42: United States Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2021-2030 Figure 43: United States Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2021-2030 Figure 44: United States Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2021-2030 Figure 45: United States Online Loyalty Spend in Telecoms (US$ Million), 2021-2030 Figure 46: United States Online Loyalty Spend in Media & Entertainment (US$ Million), 2021-2030 Figure 47: United States Online Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 48: United States In-store Loyalty Spend in Key Sectors (%), 2021-2030 Figure 49: United States In-store Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 50: United States In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 51: United States In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 52: United States In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 53: United States In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 54: United States In-store Loyalty Spend in Other Sector (US$ Million), 2021-2030 Figure 55: United States Mobile App Loyalty Schemes Spend in Key Sectors (%), 2021-2030 Figure 56: United States Mobile App Loyalty Spend in Retail Segment (US$ Million), 2021-2030 Figure 57: United States Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2021-2030 Figure 58: United States Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2021-2030 Figure 59: United States Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2021-2030 Figure 60: United States Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2021-2030 Figure 61: United States Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2021-2030 Figure 62: United States Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2021-2030 Figure 63: United States Mobile App Loyalty Spend in Other Segment (US$ Million), 2021-2030 Figure 64: United States Loyalty Schemes Spend Share by Retail Segments (%), 2021-2030 Figure 65: United States Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2021-2030 Figure 66: United States Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2021-2030 Figure 67: United States Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2021-2030 Figure 68: United States Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2021-2030 Figure 69: United States Loyalty Retail Schemes Spend by Other (US$ Million), 2021-2030 Figure 70: United States Loyalty Schemes Spend Share by Accessibility (%), 2021-2030 Figure 71: United States Loyalty Spend by Card Based Access (US$ Million), 2021-2030 Figure 72: United States Loyalty Spend by Digital Access (US$ Million), 2021-2030 Figure 73: United States Loyalty Schemes Spend Share by Consumer Type (%), 2021-2030 Figure 74: United States Loyalty Schemes Spend by B2B Consumers (US$ Million), 2021-2030 Figure 75: United States Loyalty Schemes Spend by B2C Consumers (US$ Million), 2021-2030 Figure 76: United States Loyalty Schemes Spend Share by Membership Type (%), 2021-2030 Figure 77: United States Loyalty Membership Type Schemes Spend by Free (US$ Million), 2021-2030 Figure 78: United States Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2021-2030 Figure 79: United States Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2021-2030 Figure 80: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 81: United States Loyalty Spend by Embedded Loyalty Programs (US$ Million), 2021-2030 Figure 82: United States Loyalty Spend by Loyalty Platforms (US$ Million), 2021-2030 Figure 83: United States Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2021-2030 Figure 84: United States Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2021-2030 Figure 85: United States Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2021-2030 Figure 86: United States Loyalty Platform Spend Share by Software Use Case (%), 2021-2030 Figure 87: United States Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2021-2030 Figure 88: United States Loyalty Software Platform Spend by Management Platform (US$ Million), 2021-2030 Figure 89: United States Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2021-2030 Figure 90: United States Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2021-2030 Figure 91: United States Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2021-2030 Figure 92: United States Loyalty Platform Spend Share by Deployment (%), 2021-2030 Figure 93: United States Loyalty Deployment Platform Spend by Cloud (US$ Million), 2021-2030 Figure 94: United States Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2021-2030 Figure 95: United States Loyalty Spend Share by Software vs. Services (%), 2021-2030 Figure 96: United States Loyalty Spend by Software (US$ Million), 2021-2030 Figure 97: United States Loyalty Spend by Services (US$ Million), 2021-2030 Figure 98: United States Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2021-2030 Figure 99: United States Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2021-2030 Figure 100: United States Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2021-2030 Figure 101: United States Loyalty Spend Share by Age Group (%), 2025 Figure 102: United States Loyalty Spend Share by Income Level (%), 2025 Figure 103: United States Loyalty Spend Share by Gender (%), 2025 Figure 104: United States Primary Loyalty Motivation Split Analysis (%), 2025 Figure 105: United States Loyalty Program Breakage Rate Analysis (%), 2025 Figure 106: United States Loyalty Program Enrollment Channel Mix Analysis (%), 2025 Figure 107: United States Embedded Loyalty Penetration by Channel (%), 2025
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